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The company was co-founded with Spotify in 2013 in Sweden,
where it provides tailor-made music playlists for customers such
as Nike and Starbucks.
It targets small businesses and large chains with the pitch that
music can keep customers in-store longer and boost sales.
The deal with McDonald's allows Soundtrack Your Brand to sign up
its franchisees worldwide and provide them with playlists on
pre-approved terms. In Sweden, over 60 percent of McDonald's
restaurants are using the service.
The Swedish tech start-up, which is also backed by investors
TeliaSonera, Wellington Partners, Northzone and Creandum, has
received over $20 million in funding to date.
(Reporting by Mia Shanley; Editing by Mark Potter)
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