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 The third "Captain America" movie met lofty expectations with
the fifth-best domestic opening weekend of all time -- trailing
only "Star Wars: The Force Awakens" at $248 million, "Jurassic
World" at $208.8 million, "Marvel's The Avengers" at $207.4
million and "Avengers: Age of Ultron" at $191.3 million.
The tentpole has already topped the final domestic total of
2011's "Captain America: The First Avenger" at $176.6 million
and should eclipse 2014's "Captain America: The Winter Soldier"
at $259 million by the end of next weekend.
The marketing for "Civil War" clearly resonated with moviegoers,
as it promised an epic fight between Chris Evans' Captain
America and Robert Downey Jr.'s Iron Man, plus the introduction
of Chadwick Boseman's Black Panther and Tom Holland's
Spider-Man.
Paul Dergarabedian, senior media analyst with ComScore, said the
performance of "Captain America: Civil War" underlines Marvel
and Disney's adept management of a key franchise.
"'Captain America: Civil War' certainly delivered the goods as
the official kick off movie of the summer of 2016 was in perfect
position to capitalize on its sheer quality, massive
entertainment value, brand appeal and a high-profile release
date," he noted. "Despite a cadre of sports-related options on
the small screen, including the Kentucky Derby and Stanley Cup
playoffs, 'Cap' came on strong with a top 5 all-time opening
weekend debut and expected long-term bankability at the
multiplex."
"Captain America" is also keeping the U.S. box office on track
for a record performance in 2016 with $3.856 billion through
this weekend -- 7.8% ahead of the same point last year and an
impressive 14.7% ahead of 2014. Disney has played a major role
in that gain with "The Jungle Book" and "Zootopia" delivering
blockbuster numbers plus "Star Wars: The Force Awakens"
providing $285 million, or 30% of its $936 million total.
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The fourth weekend of "The Jungle Book" finished second to "Captain
America" with $21.9 million at 4,144 sites to lift its 24-day total
to $285 million. Open Road's comedy "Mother's Day" came in a distant
third with $9 million at 3,141, followed by Universal's third frame
of "The Huntsman: Winter's War" with $3.6 million at 2,901.
With its apt title, "Mother's Day" saw an impressive 7% rise in
business during the Mother's Day weekend following a so-so opening
frame. The ensemble movie, starring Jennifer Aniston, Julia Roberts
and Kate Hudson, has taken in $20.7 million in its first ten days.
The 10th weekend of "Zootopia" was edged out for fifth by New Line's
second session of "Keanu," which fell more than 67% to about $3.1
million. "Zootopia" followed with $2.7 million at 2,077 locations,
bringing its 66-day total to $327.6 million.
As a result, "Zootopia" has eclipsed Warner Bros.' "Batman v
Superman: Dawn of Justice" by $300,000 as the year's second-biggest
domestic grosser after Fox's "Deadpool" at $362.2 million.
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