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The brewer said
on Tuesday it will rename its eponymous Budweiser brew as
"America" from May 23 through to the Nov. 8 presidential
election to "inspire drinkers to celebrate America."
During that period, cans and bottles of the beer will be adorned
with U.S. icons such as the Statue of Liberty, phrases from the
Pledge of Allegiance and lyrics from "America the Beautiful" and
"The Star Spangled Banner." The change will coincide with the
Rio 2016 Olympic and Paralympic Games.
The marketing effort sent both Budweiser and "America" trending
on Twitter in the United States, with social media users
reacting in befuddlement and amusement.
"Pretty cheeky for Budweiser to rename its beer 'America'
considering it’s now a Belgian company," tweeted T.C. Sottek
(@chillmage), the managing editor of technology news website
Verge.
Budweiser is owned by Anheuser-Busch InBev, which is based in
Belgium.
"'No officer I am not drunk, I've only had 15 Americas. Are you
really going to arrest me for enjoying some nice cold freedom?'
@Budweiser," tweeted Meme (@ArturoChaidez).
(Reporting By Amy Tennery; Editing by Alan Crosby)
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