|
 Philip
Morris International, British American Tobacco, Japan Tobacco
International and Imperial Brands had argued the law, due to come
into force on Friday, unlawfully took away their intellectual
property.
"It is wrong to view this issue purely in monetized terms alone,"
the ruling said. "There is a significant moral angle which is
embedded in the Regulations which is about saving children from a
lifetime of addiction, and children and adults from premature death
and related suffering and disease."
Plain packaging means a ban on all marketing on tobacco packages -
including colors, logos and distinctive fonts - to try to make
smoking less attractive, especially to young people.
Governments around the world are cracking down on the deadly habit
that kills about 6 million people a year.
[to top of second column] |
(Reporting by Paul Sandle; Editing by Michael Holden and Louise
Ireland)
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