Tobler-moan: UK fans bare
sweet teeth over scaled-down chocolate bar
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[November 08, 2016]
ZURICH
(Reuters) - British fans of Toblerone chocolate bars have bared their
sweet teeth over a cost-cutting move to space out the distinctive jagged
peaks on versions of the Swiss treat sold in the UK.
The scaled-down version was prompted by higher commodity prices and had
nothing to do with the British pound's plunge in value since Britons
voted in June to exit the European Union, manufacturer Mondelez
International <MDLZ.O> said.
All the same, a Tobler-moan broke out on social media in Britain as it
was the third case in a month in which UK brands have taken steps -
including hefty price rises - to offset higher costs for their products
in the wake of the Brexit vote.
"This must be up there with the dumbest corporate decisions of all
time," Toblerone customer Michal Tat posted. "You have a somewhat
premium chocolate bar which is very well known for its distinctive
shape, and to save money you change the shape? Now you have a
premium-priced product that looks like a weird knock-off of
itself....Shame on you, Mondelez."
"It's not as if people eat Toblerone every day. You could literally
double the price and people would still buy it. Fools," posted Nicholas
Barker.
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Mondelez reduced the weight of a version of Toblerone sold to British
discounter Poundland to 150 grams from 170 grams by spacing its
triangular chocolate peaks out more widely.
Another altered version, lightened to 360 grams from 400 grams, is sold
in stores other than Poundland, a Toblerone spokeswoman said.
While denying that the reductions were related to any consequences of
Brexit, Mondelez said on Tuesday that Toblerone bars would continue to
be sold elsewhere without changes.
"We always work hard to ensure we offer value for money for our
consumers, but like many other companies, unfortunately we are
experiencing higher costs for many ingredients," the Toblerone
spokeswoman said.
"We carry these costs for as long as possible, but to ensure Toblerone
remains on shelf, is affordable and retains the iconic shape we all know
and love, we have had to reduce the weight of this particular bar (for
the UK market)."
Mondelez exports Toblerone to 120 countries from a Swiss plant in Bern.
Its main sales channel is duty-free outlets.
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![](../images/110816pics/busine55.jpg)
150g and 170g bars of Toblerone chocolate are illustrated in
Loughborough, Britain, November 8, 2016. REUTERS/Darren Staples
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Sugar prices have risen about 45 percent this year.
Milk prices have also started to rise, boosted by a pick-up in demand
and tighter supplies in the EU. Cocoa prices have been weaker this year
but remain comparatively high after hitting a more than four-year peak
late last year.
Economists believe that sterling's slump since the June vote - it is
down about 19 percent against the dollar and 16 percent against the euro
- will lead to higher prices in Britain despite fierce competition
between supermarkets.
Unilever was the first to move with an attempt to impose 10
percent rises on a host of big brands like savory spread Marmite, Pot
Noodle and Magnum ice cream last month, triggering a dispute with
supermarket group Tesco.
A bag of Britain's biggest-selling potato chips is set to rise by 10
percent after maker Walkers said this week the sterling slump had pushed
up manufacturing costs.
(Reporting by Michael Shields in Zurich,; Martinne Geller and Nigel Hunt
in London; editing by Mark Heinrich)
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