Volkswagen's Audi in talks for second China tie-up, dealers uneasy

[November 14, 2016]  By Jake Spring and Norihiko Shirouzu

BEIJING (Reuters) - Volkswagen's Audi AG said on Monday that it was in talks with China's SAIC Motor Corp Ltd for a long-term collaboration, which dealers for its existing joint venture say would cause them "potentially fatal damage."

The logo of Audi is seen during the opening of a new plant in San Jose Chiapa, in Puebla state, Mexico, September 30, 2016. REUTERS/Imelda Medina

Reuters reported on Saturday, citing a source familiar with the matter, that the two sides had signed an agreement that could pave the way for Volkswagen's joint venture with SAIC, China's largest automaker, to make Audi brand cars.

Audi cars are now made in China through a joint venture with China FAW Group Corp [SASACJ.UL], providing a lifeline to the state-owned company whose own brands have struggled with falling sales.

An early entrant to China, the world's largest car market, Audi is the best-selling premium car brand although it is rapidly losing ground to newer car models from Daimler's Mercedes-Benz and non-German automakers such as Toyota's Lexus and General Motor's Cadillac.

Audi has been slow to introduce new products, hurting sales growth, so Audi dealers are generally losing money, existing Audi dealers said in a letter to the automaker in response to the talks.

"The interests of Audi dealers will be further damaged if your company sets up a new sales company in China," they said.

The dealers, in the letter seen by Reuters, requested Audi to collect their opinions and guarantee their rights before making a final decision.

Volkswagen gets a larger proportion of its proceeds from the 50-50 tie-up with SAIC than from its 40 percent stake in the venture with FAW.

Audi reaffirmed its commitment to FAW in the statement announcing the talks with SAIC, saying it had outlined growth plans with FAW for the next 10 years that include making green energy sport utility vehicles and sedans in every major segment.

"With this 10-year plan, everything is set for future growth together with FAW, including the dealership investors," an Audi spokesman said.

Audi will also form a new joint venture company with FAW that will be based in Beijing to focus on mobility and digital services, according to the statement.

(Reporting by Jake Spring and Norihiko Shirouzu; Editing by Biju Dwarakanath and Subhranshu Sahu)

[© 2016 Thomson Reuters. All rights reserved.]

Copyright 2016 Reuters. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.