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			 An insulin pill, saving diabetics from daily injections, has long 
			been seen as the "holy grail" of diabetes care, yet the Danish group 
			announced last month it was throwing in the towel after several 
			years of work. 
			 
			"We actually made a phenomenal scientific achievement in 
			demonstrating to ourselves it is possible to have an insulin 
			tablet," Chief Executive Lars Rebien Sorensen told an industry 
			conference. 
			 
			"The problem is that in the reimbursement market we are now facing 
			it is unlikely that such a tablet could be made available at a price 
			that would be acceptable to the payers." 
			 
			Novo's decision to scrap the insulin pill program came as the 
			company slashed its long-term profit growth forecast due to falling 
			U.S. insulin prices, sending its shares into a tailspin. 
			
			  
			Delivering a protein like insulin as a pill is hard because it risks 
			being destroyed in the stomach. Novo scientists overcame this 
			obstacle to a degree but still needed to deliver around 50 times 
			more insulin in a tablet than in an injection, to ensure a 
			sufficient dose. 
			 
			As a result, the insulin pill in development would have needed to 
			cost far more than a standard injection. 
			 
			While a big premium for convenience might have been commercially 
			viable once in the lucrative U.S. market, it would not be viable 
			today, given the squeeze on prices by pharmacy benefit managers, who 
			administer drug programs for health plans. 
			 
			Sorensen said the tablet concept, which is also being pursued by 
			Israel's Oramed Pharmaceuticals, might yet be revisited by Novo if 
			its scientists found a way to make a cheaper version needing less 
			insulin. 
			 
			The decision is part of a wider move by Novo to pull back from 
			high-risk research with uncertain returns. 
			 
			"We have amended our research strategy by discontinuing a number of 
			projects that we assess are difficult to commercialize in an 
			environment where there's focus on healthcare costs and payer 
			pressure on us," Sorensen told Reuters, after addressing the 
			Financial Times conference. 
			
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			Sorensen, who will step down as CEO in six weeks after 16 years at 
			the helm, has presided over Novo's rise to become the most valuable 
			company in the Nordic region. But 2016 has been punishing final 
			year, with the company's shares tumbling 42 percent amid growing 
			U.S. pricing fears. 
			Despite the setback in oral insulin, Novo still has high hopes for 
			another pill, this time an oral version of a GLP-1 class of medicine 
			that stimulates insulin production in the pancreas. 
			 
			Injectable forms of GLP-1, led by Novo's Victoza, are already 
			well-established and a pill could allow them to be given to patients 
			earlier and more widely. 
			 
			Significantly, the amount of GLP-1 drug needed in a pill is not that 
			much greater than in an injection, so Sorensen believes an oral 
			version could be viable if priced around the same level as a GLP-1 
			injection. 
			 
			If all goes well, an oral form of Novo's next-generation GLP-1 
			semaglutide could reach the market around 2020. Novo is investing 
			$1.85 billion in a factory in Clayton, North Carolina that will make 
			oral semaglutide and other products. 
			 
			(Reporting by Ben Hirschler; Editing by Alexandra Hudson) 
			[© 2016 Thomson Reuters. All rights 
				reserved.] Copyright 2016 Reuters. All rights reserved. This material may not be published, 
			broadcast, rewritten or redistributed. 
			
			
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