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The partnership includes exclusive performances and other
content, AT&T said in a statement. Financial terms were not
disclosed.
Swift will headline the AT&T DirecTV Super Saturday Night
concert in Houston on Feb. 4, the night before the 2017 Super
Bowl. The National Football League has said that Lady Gaga will
perform during the halftime show of the game.
Exclusive content and portions of Swift's concert will be made
available to AT&T's U-verse video and DirecTV customers after
the show, AT&T spokesman Brett Levecchio said.
AT&T plans to enter the crowded online TV market, now dominated
by Netflix Inc <NFLX.O> and Amazon.com Inc <AMZN.O>, later this
year. It is preparing to launch its online streaming TV service,
DirectTV NOW, as it seeks to woo viewers who want a less
expensive alternative to cable and satellite TV services.
Levecchio declined to say whether Swift, as part of the deal,
will help AT&T market DirecTV Now or offer exclusive content for
the service.
AT&T bought DirecTV for $48.5 billion last year to become the
largest U.S. pay TV provider. DirecTV brought in pop singer
Rihanna to perform at its Super Saturday Night event in 2015 and
rock band Red Hot Chili Peppers to perform at the event in 2016.
Swift, 26, is a 10-time Grammy Award winner. She topped this
year's Forbes list of the world's highest-paid celebrities,
earning $170 million.
(Editing by Matthew Lewis)
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