CONCACAF could rebrand after 'toxic' past, says new president
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[October 05, 2016]
By Alan Baldwin
LONDON (Reuters) - CONCACAF could
change its name to create a new brand image and distance itself from
a "toxic" past, the president of the body that governs soccer in
North and Central America and the Caribbean said on Wednesday.
"We're going to go through an exhaustive process in terms of both
brand, just the logo itself, and if you are going to look at the
logo you might as well look at the name as well," Victor Montagliani
told Reuters.
"Is it (the name) conducive to the brand, do we need to change so
it's a little bit more slick?," the Canadian said at the Leaders
sport business conference at Chelsea's Stamford Bridge ground.
"Obviously there has been some toxic waste there," he added. "But
it's more looking forward..."
Montagliani, elected in May, said the issue was on the agenda at
CONCACAF's last council meeting.
The Miami-based confederation has been at the center of a corruption
scandal that has engulfed world soccer, during which 42 individuals
and entities have been charged in the United States on a variety of
graft-related offences.
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Three past CONCACAF presidents, Trinidad and Tobago's Jack Warner,
Cayman Islander Jeffrey Webb and Honduran Alfredo Hawit, have been
charged.
The body voted for wide-ranging reforms in February, including a new
independent ethics committee.
Montagliani, also a vice-president of FIFA, said taking the helm had
been eye-opening and the days when a president could do things "with
a wink and a nod" were over.
CONCACAF last hosted a World Cup in 1994, in the United States, and
Montagliani said it was time to bring the tournament back to the
region in 2026.
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![](../images/100516pics/sports39.jpg)
CONCACAF President Victor Montagliani attends a news conference at
the Guatemala Soccer Federation in Guatemala City, Guatemala, August
30, 2016. REUTERS/Saul Martinez
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Whether that should be a regional bid, or by one of the three big
powers Mexico, the United States and Canada, remained open.
"The more I think of it the more it (a regional bid) makes a lot of
sense...it would probably be consistent with how we govern soccer in
our region," he said.
Montagliani backed FIFA president Gianni Infantino's suggestion that
the tournament expand to 48 countries in 2026, with an initial
knockout stage and then a 32 team group stage.
"I think it's obvious it's not going to stay at 32 for 2026," said
the Canadian.
"The reality is that we need to look from a global
perspective...should we expand? I think the answer is probably yes
and now it's what's the format and all that and it has to work from
a numbers and a business standpoint."
(Editing by Ed Osmond)
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