Clinton ad blitz outpaces Trump as his
Super PACs bow out
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[October 28, 2016]
By Michelle Conlin, Grant Smith and Ginger Gibson
NEW YORK (Reuters) - In the crucial last
weeks of the U.S. presidential campaign, Democrat Hillary Clinton has
dramatically widened her advantage over Republican rival Donald Trump in
ad spending, according to campaign finance reports released on Thursday.
The newest filings showed Clinton's campaign and Super PAC outspending
Trump in the first three weeks of October by a factor of two to one on
everything from national TV ads to local outreach on smartphone screens.
At the same time, the two Super PACs associated with Trump's White House
bid have seen their fundraising start to stall out, with one of the
groups reserving no broadcast or cable ads between Oct. 20 and Election
Day, according to data from ad-tracking firm SMG Delta.
Clinton and Priorities USA, the Super PAC that supports her, have spent
$360 million on all types of advertising since the beginning of the
campaign, said the new reports, which covered spending through Oct. 19.
That total blows away the $147 million spent on advertising by Trump and
his two affiliated Super PACs during the same period.
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What's more, for the period beginning Oct. 20 and running through the
Nov. 8 election, Clinton and her Super PAC have reserved an additional
$55 million in TV ads, according to SMG Delta, including $30.5 million
from her campaign and $25 million from her Super PAC.
A Super PAC is a fund-raising group that must operate separately from
political campaigns but can raise unlimited sums.
The Trump campaign has committed to spending $32.4 million during the
same period, with the Trump Super PAC known as Great America PAC saying
it would also contribute another $2.35 million in broadcast and cable
ads.
The newest batch of campaign finance filings also reveal that the
celebrity businessman's recent vow that he would contribute in excess of
$100 million to his campaign out of his own fortune has also fallen
short.
Trump contributed $56 million through the end of September, chipping in
an additional $31,000 since then.
Spending on television commercials does not decide an election, and
Trump, with his controversial statements and inflammatory tweets, has
mastered the art of garnering free media coverage, which is expected to
top $5 billion by Election Day, more than double the amount Clinton is
likely to earn, according to data analytics tracker mediaQuant.
But ever since Trump’s campaign began to falter last summer after he
criticized the family of a slain U.S. soldier, Clinton has been able to
use her ad spending juggernaut to repetitively pound at criticisms of
Trump, which several strategists said had exacerbated his slide in
polls, where he now lags Clinton by eight percentage points.
Trump could pour more money into his ad operation in the final 11 days
of the campaign. Republican presidential campaign operatives said areas
where Trump could still spend included battleground states, national ad
buys and digital outreach and phone banking.
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![](../images/102816pics/news_v39.jpg)
A combination photo shows Republican U.S. presidential nominee
Donald Trump (L) and Democratic presidential nominee Hillary Clinton
during their third and final debate at UNLV in Las Vegas, Nevada,
U.S. on October 19, 2016. REUTERS/Carlos Barria
![](../images/ads/current/richardson_lda_090916.png)
But they also said it may be too late for such outlays to make a
difference.
“The stations would gladly take his money,” said Fred Davis, a major
Republican ad maker. “I just don’t think he will.”
During the Republican nominating contests, Trump vanquished 16
opponents in part by eschewing campaign finance mainstays such as
ads and pollsters.
“He felt he won the primary with basically no ad spending by being a
larger-than-life TV personality. It worked,” Davis said. But the
general election, he added, was “a whole new ballgame.”
ADS DON'T MATTER 'UNTIL THEY DO'
Many of Clinton’s TV ads have focused on upbeat messages featuring
her work on behalf of women and children. She's also spent a large
amount of her advertising budget attacking Trump, including a
commercial that showed children listening to some of his most
demeaning remarks about women.
Trump's ads, by contrast, paint a dark picture of America, besieged
by violence and on the brink of economic destruction.
Rick Wilson, a former strategist for Republican Mitt Romney's 2012
campaign, said "ads don't matter, until they do," adding that
comments by Trump that critics have called racist and sexist were
providing maximum ammunition for Clinton.
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Trump may not be able to rely on his small cadre of big donors,
either: Make America Number 1 PAC – a super PAC formed by
conservative mega-donor Robert Mercer - raised nothing between Oct.
1 and 19.
At the same time, Trump has also stopped doing high-dollar
fundraisers.
(Editing by Peter Cooney)
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