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 "Inferno," the latest big screen tour through Dan Brown's
historical conspiracy theories, flamed out at the weekend box
office, earning a frosty $15 million. That's a fraction of the
$46.2 million that "Angels & Demons," the previous film version
of Brown's novels, earned when it debuted in 2009, and it pales
in relation to "The Da Vinci Code's" $77.1 million opening way
back in 2006.
"This was a serious meltdown," said Jeff Bock, box office
analyst with Exhibitor Relations. "It shows how fickle audiences
can be. When studios release a sequel they don't want, they just
turn their shoulder."
"Inferno" couldn't muster a strong enough debut to capture the
top spot on the domestic box office chart. Lionsgate's "Boo! A
Madea Halloween" nabbed first place for the second consecutive
weekend, picking up $16.7 million to bring its stateside total
to $52 million. The Tyler Perry comedy's victory is an upset.
Heading into the weekend, "Inferno" was expected to kick off to
north of $20 million -- a figure that easily would have secured
it a first place finish.
"Inferno" finds Harvard cryptologist Robert Langdon (Tom Hanks)
grappling with amnesia as he tries to piece together clues in
order to prevent the release of a global pandemic. Reviewers
vivisected the film, saddling it with a 20% "rotten" rating on
critics aggregator Rotten Tomatoes.
In addition to the brutal reviews, "Inferno" ran smack up
against a World Series battle between the Cubs and the Indians,
two franchises that have gone decades without capturing a
championship. Those games generated a lot of excitement among
"Inferno's" core audience of older men.
Strong foreign grosses could be enough to pull "Inferno" out of
the red. The film has earned roughly $150 million overseas.
Sony, the studio behind the film, also reined in "Inferno's"
production budget. The picture cost $75 million to make, half
the budget of "Angels & Demons."
Sony executives said they always expected "Inferno" to be more
of a foreign play than a domestic bet, noting that previous
Langdon adventures pulled in more than 70% of their box office
from foreign markets.
"Globally, the movie is in really good shape," said Rory Bruer,
Sony's worldwide distribution chief. "We made this film for much
less and we felt strongly that it was a film that would resonate
internationally."
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Still, the results are disappointing, particularly for director Ron
Howard, who could use a hit. Once a reliable purveyor of popcorn
fare with a certain prestige sheen, such as "Apollo 13" and "A
Beautiful Mind," Howard's commercial radar has been faulty of late.
His recent efforts, such as "In the Heart of the Sea," "The
Dilemma," and "Rush," all lost money. "Angels & Demons" was his last
major studio movie to turn a profit.
"Jack Reacher: Never Go Back" snagged third place with roughly $9.6
million. The Tom Cruise thriller has earned $39.7 million in two
weeks of release. Fourth place went to Warner Bros.' "The
Accountant," which added $8.5 million to its $61.3 million haul.
"Ouija: Origin of Evil" rounded out the top five, earning $7.1
million to bring its domestic total to $24.6 million.
In its second weekend, "Moonlight," a critically acclaimed
coming-of-age story, expanded nicely from four to 36 screens,
earning $900,826 in the process. The A24 release is expected to be
an Oscar contender. It has earned $1.5 million so far.
Final numbers are still being tallied, but it appears that ticket
sales will outpace the year-ago period. That's not much of an
accomplishment. Last year, "The Martian" held on to the top spot in
its fifth week of release, as newcomers like "Burnt" collapsed.
Overall, fall ticket sales have lagged behind those of 2015. Most
analysts don't expect a true box office turnaround to happen until
"Doctor Strange" debuts next weekend.
"We need a box office hero," said Paul Dergarabedian, senior media
analyst at comScore. "We need a great movie to get us out of the box
office doldrums."
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