Instead, it perhaps slowed traffic a bit, but most certainly
caused passers-by to exclaim: "The pig!".
One of the many globally recognizable emblems of Pink Floyd,
along with prisms and marching hammers, the pig was flying to
mark the launch of "The Pink Floyd Exhibition: Their Mortal
Remains", a retrospective to be hosted at the museum next May.
That date marks 50 years since the band released its first
single "Arnold Layne". The group then went on to massive
worldwide acclaim, including two of the most successful albums
of all time, "Dark Side of the Moon" and "The Wall".
The exhibition is designed to celebrate that, along with Pink
Floyd's achievements in graphics, design, architecture, staging,
lighting, film and photography.
Nick Mason, drummer and a founding member, said the exhibition
is really a paean to the band's longevity.
"It's the fact that we still sort of exist and we still seem to
interest people after 50 years in an industry that was seen as
entirely ephemeral by all of us when we first started," he told
Reuters at the launch.
"I'm fond of reminding people that Ringo thought that he'd open
a chain of hairdressers when the Beatles came to an end ... I
don't think we saw any 50 years ahead of us when we kicked off."
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The V&A is promising an immersive experience when the exhibition
opens, with concert footage not seen before, a laser light show
designed for the event, new stage designs, 350 different objects
plus some items from the museum's own collection.
It will be the museum's third recent foray into the rock world. It
held a critically acclaimed exhibition on David Bowie in 2013 and
opens "You Say You Want a Revolution? Records and Rebels 1966-1970"
in September.
All three shows relate to a period of unprecedented creativity in
music, which some people believe will never be matched.
Mason said he did not know how people could make it in today's music
business where songs are shared for free and there are so many
people trying to make it big.
When asked if Pink Floyd could succeed if it were starting out
today, he replied: "I don't think we'd even get on The X Factor."
(Editing by Robin Pomeroy)
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