Apple says initial quantities of iPhone 7
Plus sold out
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[September 15, 2016]
By Julia Love
SAN FRANCISCO (Reuters) - Initial
quantities of the iPhone 7 Plus have sold out globally as Apple Inc
prepares to roll out its new gadget in stores, the company said
Wednesday.
Supplies of the larger size of Apple's new phone have been exhausted in
all shades, and the smaller iPhone 7 has also sold out in the new jet
black color, the company said.
Customers who enter Apple Stores Friday, when the gadgets hit shelves,
will not be able to purchase the sold-out phones on site, but they can
continue to place orders for their desired models online, Apple said.
"We sincerely appreciate our customers' patience as we work hard to get
the new iPhone into the hands of everyone who wants one as quickly as
possible," Apple spokeswoman Trudy Muller said in a statement.
Apple launched the new phones at a San Francisco event earlier this
month. The gadgets feature improved cameras and eliminate the
traditional headphone jack in favor of new technology.
Breaking with tradition, the company will not release first-weekend
sales of the iPhone 7 and 7 Plus, saying the figure is more a reflection
of supply than demand.
The decision sparked concerns among some on Wall Street, where many fear
sales of the iPhone, a critical product for Apple, may be leveling off.
But U.S. wireless carriers Sprint Corp (S.N) and T-Mobile US Inc
(TMUS.O) said on Tuesday they received strong pre-orders for the iPhone
7, sending Apple shares up.
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![](../images/091516pics/news_o27.jpg)
People sit in queue for the release of Apple's new iPhone 7 and 7
Plus in front of the Apple Store in Tokyo's Omotesando shopping
district, Japan September 15, 2016. REUTERS/Toru Hanai
![](../images/ads/current/richardson_lda_090916.png)
"Based on everything I've seen it looks like demand is very strong,"
analyst Jan Dawson of Jackdaw Research wrote in an email.
The 5.5-inch iPhone model, known as the Plus, has sold out soon
after launch since Apple introduced the size with the iPhone 6 in
2014. Phones in newly released finishes are also typically snapped
up quickly by customers eager to showcase the latest iPhone design.
(Reporting by Julia Love; Editing by Richard Pullin)
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