Advertising sales rose more than 20 percent to $1.2 billion,
compared with the 2012 London Olympics, NBC Universal Chief
Executive Steve Burke said on Wednesday.
Despite a drop in viewership, NBC had said in August that it
could top the $120 million profit that it had recorded from the
2012 Olympics coverage.
Comcast has paid about $12 billion for the U.S. rights to
broadcast Olympics Games through 2032.
NBC had lost as much as $200 million from certain broadcasts in
the past, Burke said at the Bank of America Merrill Lynch 2016
Media, Communications and Entertainment Conference.
Shares of Comcast were marginally higher at $65.23 in afternoon
trading on Wednesday.
(Reporting by Rishika Sadam in Bengaluru; Editing by Anil
D'Silva)
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