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The runway was built between two of Lauren's flagship stores,
spanning an entire city block.
"This location is sort of my part of the city that says 'Ralph
Lauren' on all quarters of the corner," Lauren said in a video
that was made available to the media.
"So it's very exciting to be back here, I have two beautiful
stores of fashion. I have a children's store, and it's a great
part of New York."
Vogue magazine editor Anna Wintour, actresses Julianne Moore and
Jessica Alba and model Rosie Huntington-Whiteley sat near the
glass runway in the front row.
The collection, Lauren said in a statement, was inspired by the
"rugged beauty and romance of the American West," and made use
of different shades of earth tones and black and white. Many of
Lauren's models strutted down the runway wearing leather choker
necklaces and cowboy hats.
"It's fun. I think it's energy that I like, a lot of fun things
and a lot of beautiful, I think it's beautiful clothes," Lauren
said. "And at the same time, it's got an energy that is
universal."
Flowy, feminine dresses and sharp-cut pants were paired with
classically Western elements including embroidery, Southwestern
blanket and beacon patterns, distressed leather and fringed
suede.
The collection was immediately made available to consumers
through Lauren's online and offline stores and retail partners.
(Reporting by Elly Park in New York; Writing by Melissa Fares;
Editing by Matthew Lewis)
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