Geometry,
uniforms and 1980s inspire London catwalks
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[September 19, 2016]
LONDON (Reuters) -
Designers took inspiration from geometry, the 1980s and
British uniforms for their London Fashion Week creations
over the weekend, with more labels selling items hot off
the catwalk as they adopt the runway to a retail
business model.
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High street brand Topshop became the latest to offer
customers the chance to buy designs straight after its show on
Sunday, where models wore zebra print designs and skirts slashed
at the thigh. Embellished dresses and voluminous jackets added
to an 1980s feel.
Topshop said that for the first time key items modeled on the
runway would be immediately available for purchase.
"For a high street brand like Topshop that's kind of affordable
... it's great that you can then see it on the catwalk and get
it straight away," singer Foxes said at the show.
Luxury label Burberry, which presents its womenswear and
menswear collections on Monday, announced in February it would
begin selling runway items in-store and online immediately after
its September show. Fashionistas usually wait months for
seasonal catwalk lines to hit shops.
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With customers living in different climates around the world and
with many shows now streamed live, several brands have been
adopting the new model on different scales - selling select
items or just accessories seen on the catwalk.
London Fashion Week runs over five days until Tuesday and others
showing their spring/summer 2017 lines on Sunday included
accessories designer Anya Hindmarch who brought a space age
vision to the capital.
Models wearing white head bands walked a white circular catwalk,
donning colorful coats and handbags - in aquamarine, lilac and
coral - decorated with geometric shapes.
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"This season I've been preoccupied by the relationship between
geometry and art. These two visual mediums are both articulated
through pattern, form and color - things that have always fascinated
me," Hindmarch said in a statement.
At Mulberry, creative director Johnny Coca turned to British
uniforms - military, school as well as suits and country wear -
showing plenty of olive 1940s-style jackets and skirts, pinstripe
navy and burgundy blazers and paisley creations.
Models wore ruffled pinafore and silk dresses, asymmetric patterned
skirts as well as round-collared jackets and shorts.
"There's always a reference to British heritage, but it's about how
we can use tradition, to make it feel modern. How we can break the
rules, to make it new," Coca said in show notes.
(Reporting by Reuters Television; Writing by Marie-Louise Gumuchian;
Editing by Alison Williams)
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