Both Giorgio Armani and Emporio Armani spring summer
collections usually go on show in Milan in June for men and in
September for women.
"London, dynamic, energetic and cosmopolitan is the perfect
setting for my Emporio Armani collection," the 82-year-old
Italian fashion designer said in a statement.
The show will be held on Sept. 17, during London fashion week.
Armani took a similar decision for the September show last year,
which was moved to Paris to coincide with the restyling of his
store in the French capital.
In February, the group announced a reorganization of its
portfolio, bringing the Armani Collezioni and Armani Jeans lines
under its Emporio Armani brand.
(Reporting by Giulia Segreti; Editing by Louise Ireland)
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