|
 The video streaming service also said once a video channel
crosses the threshold, it would review the content to see if it
qualifies for the placement of ads. (http://bit.ly/2o7vqI2)
"By keeping the threshold to 10k views, we also ensure that
there will be minimal impact on our aspiring creators," Ariel
Bardin, YouTube's vice president of product management, said in
a blog post.
YouTube has come under intense scrutiny for ads appearing
alongside videos carrying homophobic or anti-Semitic messages,
prompting a number of companies to suspend their digital ads on
the video streaming service.
The company vowed an overhaul of its practices last month,
saying it has started an extensive review of its advertising
policies.
While brands have demanded greater control over the videos where
their ads appear, the step taken by YouTube this week is likely
too small to allay those concerns, said analyst Jan Dawson of
Jackdaw Research.
"Most of these (extremist) videos are going to get more viewers
than that anyway," Dawson said of the 10,000-view threshold set
by YouTube. "They're popular among the particular audience that
they are targeting."
YouTube also said on Thursday that in a few weeks it would add a
review process for new creators who apply to be in the YouTube
Partner Program, which lets creators monetize content on YouTube
in many ways, including advertisements, paid subscriptions and
merchandise.
[to top of second column] |
Any revenue earned on channels with under 10,000 views up until
Thursday will not be impacted, YouTube said.
As it grapples with the advertiser revolt, YouTube must walk a fine
line between giving advertisers more control and alienating the
creators who drive the site's popularity, analysts say.
While some fear small creators could be hurt by restrictions, the
10,000-view threshold is so low that it will not hamper any people
who make a living from their channels, said Jonathan Katz, an
entertainment lawyer who represents YouTube artists. Creators
understand that YouTube must protect its image to retain the ad
dollars they depend on, he said.
"As frustrated as (creators) might be with the YouTube ecosystem at
times, they understand that their fates are tied," he said.
(Reporting by Laharee Chatterjee in Bengaluru and Julia Love in San
Francisco; editing by Anil D'Silva and Dan Grebler)
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