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Google's project, dubbed "Stamp," is in the early stages of
testing with publishers, said the person, who spoke on condition
of anonymity.
Tech firms including Google, Snapchat's owner Snap Inc and
Facebook Inc are racing to develop publishing tools for media
companies, hoping to fill their own apps with news,
entertainment, sports and other content.
The challenge for such tools is making them faster and easier to
use than a web browser, while creating an interesting experience
for users.
Snapchat's "Discover" tab is distinct in the way it integrates
video clips with text and photos, allowing users to skip to a
new story or advertisement with the touch of a finger.
The Wall Street Journal first reported the development of Google
Stamp earlier on Friday, citing people familiar with the matter.
Google has been in discussions with several publishers,
including Vox Media, Time Warner Inc's CNN, Mic, the Washington
Post and Time Inc to participate in the project, the newspaper
said.
Google said in a statement: "We don't have anything to announce
at the moment but look forward to sharing more soon."
The name Stamp echoes an existing Google product, Accelerated
Mobile Pages, or AMP, that allows for faster loading of online
news stories. Facebook has a competing product, Instant
Articles.
(Reporting by David Ingram in San Francisco, Anya George
Tharakan in Bengaluru and Jessica Toonkel in New York; Editing
by Maju Samuel and David Gregorio)
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