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The service will offer access to UEFA Champions
League and UEFA Europa League matches as part of a three-year
multi-platform rights agreement with the governing body of
European football beginning with the 2018-19 season. Turner will
add other content to the service as it becomes available,
executives said. Pricing has yet to be determined.
The announcement marks the latest in a wave of streaming
services that media companies have launched to accommodate the
growing number of younger viewers who are cancelling cable
subscriptions in favor of watching content online, a practice
known as cord-cutting.
Walt Disney Co said last week it would launch a sports-themed
ESPN streaming service next year followed by a similar offering
with Disney and Pixar movies and television shows in 2019, when
the world's biggest entertainment company plans to stop
providing new movies to Netflix Inc.
CBS Corp also said it would launch an online sports service,
which has yet to be named.
Turner's sports service would mark its third online streaming
product in the last 15 months. It also offers FilmStruck, a
streaming service for film buffs, and one for cartoon fans
called Boomerang.
In an interview, Turner President David Levy said that in
addition to premium content, the sports service could also
potentially include niche sports that do not currently have a
way to reach avid fans.
Turner also said as part of its agreement with UEFA that live
matches would be regularly televised across TBS, TNT and truTV
and that additional content would be available on its sports
site Bleacher Report.
(Reporting by Anjali Athavaley; Editing by David Gregorio)
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