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			 It wasn't a very good fake. The bottles contained blue-grey tablets, 
			whereas genuine Avastin is a liquid given by infusion, and the 
			fraudsters labeled the manufacturer as AstraZeneca. The real thing 
			is made by Roche. 
			 
			The low bar for criminals pushing dodgy drugs in Africa is just one 
			reason why the continent needs to up its game in medicines 
			regulation. 
			 
			The World Health Organisation (WHO) estimates one in 10 drugs sold 
			in developing countries is fake or substandard, leading to tens of 
			thousands of deaths, many of them of African children given 
			ineffective treatments for pneumonia and malaria. 
			 
			Sub-Saharan Africa has more than its fair share, accounting for 42 
			percent of reports of counterfeit and low-quality products the U.N. 
			agency has received since 2013. 
			
			  
			Bad drugs flourish when regulation is weak and there is a lack of 
			access to quality treatments. At the moment, Africa has a patchwork 
			of national agencies, many short of funds and expertise to clamp 
			down on fakes or approve genuine drugs efficiently. 
			 
			Healthcare experts, who met in Ghana last week to push the case for 
			coordinated drug oversight in Africa, have a lofty ambition to 
			create an African Medicines Agency (AMA) by 2018. It would be 
			modeled on the 22-year-old European Medicines Agency (EMA) but cover 
			twice as many countries and 1.2 billion people. 
			 
			Considerable practical and legal problems must be overcome. But the 
			case for such collaboration has been spurred on by the 2014-15 Ebola 
			outbreak, where an African regulatory forum for vaccines played a 
			leading role in fast-tracking clinical trials. 
			 
			The prize is big. Supporters of the AMA believe it will speed 
			approval of modern medicines and encourage local drug manufacturing. 
			Like the EMA, it would work alongside national regulators. 
			 
			"It is time we had an institution that can harmonize the 
			requirements for market authorization and address issues around 
			quality," Margareth Ndomondo-Sigonda, AMA program coordinator at the 
			African Union's (AU) Nepad economic development agency, told 
			Reuters. 
			 
			Supporters of such harmonization include the WHO and the Bill & 
			Melinda Gates Foundation. Drugmakers also like the idea of 
			simplifying access to an African market of 55 divergent countries 
			where sales to date have been limited. 
			 
			SLOW DRUG SALES 
			 
			Five years ago, forecasters predicted annual African drug sales 
			would reach $45 billion by 2020, driven by economic growth and the 
			rise of non-communicable diseases like diabetes and cancer. Today, 
			the same experts at research company IQVIA, previously known as IMS 
			Health, suggest it is more likely to be around $25 billion. 
			
			  
			The political will to make the AMA work is building, helped by the 
			backing of the WHO's first African director-general Tedros Adhanom 
			Ghebreyesus. The Ethiopian hit the headlines in October when he 
			appointed Robert Mugabe as a WHO goodwill ambassador shortly before 
			the Zimbabwean president's removal from power - a decision Tedros 
			was quickly forced to rescind. 
			
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			Suzanne Hill, the WHO's head of essential medicines, sees 
			"potentially a huge value-add" from having a central body assess 
			drug quality, rather than each country doing it independently. 
			 
			"Collaboration amongst regulators is essential," she said. 
			 
			Sceptics, however, doubt the practicality of a pan-African agency, 
			given the lack of a common legal system or an equivalent of the 
			European Court of Justice to arbitrate in disputes. 
			 
			"The only reason the EMA exists is because the EU has binding 
			legislation, standards and enforcement mechanisms. Africa hasn't 
			really got anything like that," said one official at a Western drugs 
			agency. 
			Harald Nusser, head of social business at Novartis, agrees it will 
			be "much more complex" to build an African drugs regulator than the 
			equivalent in Europe. 
			 
			But Ndomondo-Sigonda, who ran Tanzania's drug regulator for seven 
			years, believes Africa can "leap-frog", based on the experience of 
			the EMA and the U.S. Food and Drug Administration (FDA), although 
			she admits the AMA won't be fully up and running next year. 
			 
			While a draft AMA treaty was presented to ministers in Victoria 
			Falls in August and Ndomondo-Sigonda expects formal endorsement from 
			AU heads of state by late 2018 or early 2019, the treaty will then 
			still need to be signed by at least 15 member states. Only after 
			that can operations start. 
			
			  
			INDUSTRY FEES 
			 
			Like the EMA and FDA, the agency will be part-funded by fees paid by 
			drugmakers as products are reviewed - a trade-off that has led to 
			debates over conflicts of interest in Europe and the United States 
			and will be a challenge in Africa. 
			 
			"It's very important that there is transparency over how money and 
			information flows in an organization like the AMA. That is a 
			significant hurdle that needs to be addressed," said Jayasree Iyer, 
			head of the non-profit Access to Medicine Foundation. 
			 
			For companies, better regulation could finally open up a market 
			opportunity that has been constrained by bureaucratic delays and 
			opaque supply chains. 
			 
			But Thomas Cueni, director general of the International Federation 
			of Pharmaceutical Manufacturers and Associations, sees the AMA 
			developing gradually. "There need to be realistic expectations." 
			 
			(Reporting by Ben Hirschler; editing by David Stamp) 
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