The company, which already owns a 5 percent stake in Beyond
Meat, said it participated in the most recent funding round
through its venture capital fund. Details of the investment were
not disclosed.
California-based Beyond Meat sells plant-based burger patties,
heat-and-eat meals and non-GMO soy and pea protein frozen foods
at grocery chains such as Amazon.com Inc's <AMZN.O> Whole Foods
Market, Publix and Albertsons Cos Inc's <ABS.N> Safeway.
Traditional meat sales have come under pressure on growing
concerns about animal welfare and the environmental impact of
intensive animal farming, apart from a rising perception of
vegetarian meals as healthier.
U.S. companies such as Beyond Meat and MorningStar Farms, owned
by the world's largest cereal maker, Kellogg Co <K.N>, are
leading the charge in the meat substitute market.
The industry could reap $5.2 billion in sales by 2020, according
to Oregon-based Allied Market Research (AMR), an 8.4 percent
rise from 2015.
(Reporting by Uday Sampath in Bengaluru; Editing by Anil D'Silva)
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