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The
Tea Terrace, based in House of Fraser’s Oxford Street branch,
has become Europe’s first location to deliver the “Selfieccino,”
which features an image of customers' faces on the frothy
topping of their drinks.
Patrons send their headshots via an online messaging app to the
barista and are given the choice of either a cappuccino or hot
chocolate as their canvas.
The image is uploaded to the "Cino" machine while the drink is
placed in position. The picture is then scanned and reproduced
onto the froth using a flavorless food coloring.
The process takes around four minutes before an image is
presented on the froth, ready to be photographed and sent to all
points via social media before drinking, and costs around 5.75
pounds. ($7.5)
"Due to social media, the dining experience has completely
shifted," Ehab Salem Shouly, owner of The Tea Terrace told
Reuters. "It’s not enough any more to just deliver great food
and great service - it’s got to be Instagram worthy.”
Over 400 of the personalized drinks have been sold since they
launched on Saturday, with the hash tag “Selfieccino” going
viral across various social media platforms.
The Tea Terrace hopes to trademark the term as they expand the
service across their other two locations in London Victoria and
Guildford, Surrey.
(Reporting by Elliot Moses; editing by Stephen Addison.)
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