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Set partly in a church and also featuring the
couple's 5-year-old daughter Blue Ivy, the "Family Feud" video
pays tribute to family ties and female empowerment.
"We all lose when the family feuds," Jay-Z sings. "A man that
don't take care of his family can't be rich."
The video is the latest from Jay-Z's hit album "4:44," in which
he responds to allegations of cheating revealed by Beyonce in
her 2016 Grammy-winning album "Lemonade." It briefly shows an
unidentified couple having sex, until the woman stabs the man in
the back.
Within an hour of its release, the video was the top trending
item on Twitter.
Jay-Z, 48, confirmed in a New York Times interview in November
that he had been unfaithful to Beyonce earlier in their
nine-year marriage.
The rapper's soul-baring "4:44" album on love, life and social
issues was widely seen as an apology to his wife.
The couple, one of the richest and most influential in the music
industry, have reconciled and Beyonce gave birth to their twins
in June.
Heavy on symbolism, the eight-minute-long "Family Feud" video
shows the musician walking into a church holding the hand of a
white-clad Blue Ivy and taking a seat in the confessional booth.
Beyonce, dressed in a black, priestess-like robe, watches
silently from a pulpit and later sits listening on the other
side of the confessional screen.
Directed by filmmaker Ava DuVernay, the video also envisions a
future in which a grown-up Blue Ivy and other women of color,
portrayed by actresses Mindy Kaling, Rosario Dawson, America
Ferrera, Thandie Newton and Niecy Nash, appear to rule the
world.
Jay-Z has a leading eight nominations for the Grammy Awards in
January, including the top prizes of best album, song and record
of the year.
(Reporting by Jill Serjeant; Editing by Tom Brown)
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