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The famous promenade was overtaken by 'Tommyworld' - a
temporary theme park with roller skaters, skate boarders,
acoustic musicians and fire-breathing performers.
The show reflected Hilfiger's move to a runway-style format
similar to Victoria's Secret. It also allows consumers to buy
items from the collection immediately rather than wait several
months, Hilfiger said.
"It's listening to the consumer and the consumer wants immediate
gratification. They want to buy now, wear now," he said before
the show.
The idea to move the show from New York to Los Angeles was
inspired by Hadid, a California native.
"This particular collection is inspired by southern California
and Gigi Hadid, who collaborated with me, is a southern
Californian girl who has that sense of style and that sporty,
outdoorsy, cool, casual attitude," Hilfiger said.
The show itself, which was attended by pop star Lady Gaga, saw
many of the red, white, black and blues expected from Hilfiger's
brand but also included patchwork designs seen as Hadid's
contribution to the collection.
(Reporting by Reuters Television, editing by Darren Schuettler)
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