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Facebook to provide ad
data for independent audit
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 [February 11, 2017]
(Reuters) - Facebook Inc <FB.O> said
it would provide information about ads displayed on its platform for an
audit, months after the social network admitted to overstating key ad
metrics.
The audit by media regulator Media Rating Council (MRC) will likely
provide more clarity to advertisers.
Facebook said in September that a metric for average user time on videos
was artificially inflated as it only counted videos viewed for over
three seconds.
The company will provide data including exact time in milliseconds that
an ad was displayed on Facebook and its photo-sharing app Instagram to
the regulator.
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The Facebook logo is displayed on their website in an illustration
photo taken in Bordeaux, France, February 1, 2017. REUTERS/Regis
Duvignau
Facebook also said that there would be additional options for buying video ads
later this year.
(Reporting by Rishika Sadam in Bengaluru; Editing by Shounak Dasgupta)
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