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				"FF 91", described by its designer Richard Kim as 
				"weird-pretty", is a luxury electric SUV Faraday executives say 
				will be the most technologically advanced on the market when it 
				goes into production in early 2018. Advance reservations for the 
				car - which insiders say will retail for about $180,000 - are 
				being taken for $5,000.
 "You're about to witness day one of a new era of mobility," said 
				Nick Sampson, senior vice president of engineering and research 
				and development. "We're going to show the first of a new 
				species."
 
 But cash shortages and a recent spate of executive departures 
				have raised questions about the company's prospects.
 
 Faraday is funded and controlled by Chinese billionaire Jia 
				Yueting, the chief executive officer of China's Leshi Holdings 
				Co Ltd, also known as LeEco <300104.SZ>, which is showing its 
				own prototype electric car, the LeSee Pro, at CES. He is also an 
				investor in California-based Lucid Motors, a competing electric 
				vehicle start-up attending CES this year.
 
 Faraday debuted at CES last year with a concept car not intended 
				to be produced, raising eyebrows over the company's legitimacy 
				and Jia's overall strategy. A cash crunch at LeEco and Faraday's 
				missed payments to a contractor working on its $1 billion Nevada 
				factory have spurred more questions in recent months over 
				Faraday's financial situation.
 
 In late December, LeEco said it was in talks to secure 10 
				billion yuan ($1.4 billion) from an unidentified strategic 
				investor.
 
 Faraday executives would not comment on the company's 
				financials.
 
 "We're hoping to … convince people that we're real, we are doing 
				a real product, it's not just a vaporware Batmobile to create 
				attention, but we now have a serious product," Sampson told 
				reporters during a tour of Faraday's headquarters in Gardena, 
				California, in December.
 
 Executives say the car's modular architecture and flexible 
				battery layout will allow for a faster rollout of future models. 
				The car will have a range of about 378 miles (608 km) per 
				charge. Its electric motors will generate a combined 1,050 
				horsepower.
 
 The FF 91, a long, low, futuristic SUV with a roomy interior has 
				no handles, as doors will open as a driver approaches. Holograms 
				will be projected on the windshield to alert drivers of needed 
				information.
 
 The car will come equipped with a package of sensors, including 
				cameras, radar and lidar, to enable self-driving capability at a 
				future date.
 
 Near the end of the launch, Jia - wearing a black LeEco hoodie - 
				drove the car onstage. He got out of the car and was asked to 
				push a button to make it drive itself to center stage. The car 
				did not move at first.
 
 It made it on a second try.
 
 (Reporting by Alexandria Sage and Paul Lienert in Las Vegas; 
				Editing by Lisa Shumaker and Muralikumar Anantharaman)
 
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