| The 
				company's shares fell as much as 5.8 percent to $7.40 in 
				premarket trading on Friday.
 Rivals Macy's Inc and Kohl's Corp <KSS.N> too posted declines in 
				same-store sales during the crucial holiday selling period on 
				Thursday, highlighting the struggles department store chains 
				face amid competition from online retailers.
 
 "The first three weeks of November proved to be challenging in 
				stores," Chief Executive Officer Marvin Ellison said in a 
				statement.
 
 Comparable sales, however, improved from Thanksgiving week 
				through the end of December, driven by demand for products 
				including appliances, boots and toys, he said.
 
 J.C. Penney maintained its earnings before interest, taxes, 
				depreciation and amortization (EBITDA) target of $1 billion for 
				fiscal 2016 ending January 2017.
 
 (Reporting by Siddharth Cavale in Bengaluru; Editing by 
				Saumyadeb Chakrabarty)
 
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