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			 Like other types of e-cigarettes, vaporizers, or vape pens, are 
			battery-powered gadgets with a heating element that turns liquid 
			nicotine and flavorings into a cloud of vapor that users inhale. 
			Vape pens are larger, produce bigger clouds of vapor and look less 
			like traditional cigarettes than other e-cigarettes. 
 In a lab experiment, researchers randomly assigned 108 young adult 
			smokers to interact with a person using either traditional 
			cigarettes or vape pens. Both scenarios led to a similar spike in 
			participants’ desire to smoke a cigarette, even if they had never 
			tried a vape pen before.
 
 These results were a surprise, and cast doubt on the potential for 
			e-cigarettes to work as smoking cessation aid, said lead study 
			author Andrea King, a psychiatry researcher at the University of 
			Chicago.
 
 “Smokers needs to be aware that – just like Pavlov’s dogs salivating 
			to a bell associated with food – cigarettes, ashtrays, lighters, 
			etc. may increase desire to smoke and alert the brain’s reward 
			system,” King said by email.
 
 “Our findings would suggest that smokers may want to reduce their 
			exposures to the use of e-cigarettes as well as traditional 
			cigarettes,” King added.
 
			
			 
			Big U.S. tobacco companies are all developing e-cigarettes. In the 
			decade since the devices came on the U.S. market, public health 
			experts have debated whether they might help with smoking cessation 
			or at least be a safer alternative to smoking traditional 
			combustible cigarettes, or whether they might lure a new generation 
			into nicotine addiction.
 The current study doesn’t explore the safety of the devices, but it 
			does cast doubt on the potential for e-cigarettes to help blunt 
			cravings for cigarettes.
 
 In their experiment, King and colleagues testing smoking urges in 
			108 men and women aged 18 to 35 who currently smoked an average of 
			about nine cigarettes a day.
 
 More than 80 percent of the participants had also tried e-cigarettes 
			at least once and almost 30 percent had used one in the past month.
 
 When people volunteered for the study, researchers told them they 
			would be invited to participate in an experiment assessing their 
			mood after completing certain tasks or social interactions. 
			Participants didn’t know the experiment was really assessing their 
			urge to smoke.
 
 In the lab, participants chatted with researchers posing as other 
			volunteers. During these interactions, the pretending volunteer 
			either smoked a traditional tobacco cigarette or used a vape pen. 
			Both cues increased desire among research subjects for a cigarette 
			or an e-cigarette.
 
			
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			The level and duration of desire to smoke among volunteers was the 
			same whether they observed the researcher smoking a cigarette or 
			using a vape pen. When the researcher drank bottled water, however, 
			volunteers had no change in desire to smoke or vape.
 
			At the end of the experiment, researchers tested the ability to 
			resist smoking in a subset of 26 volunteers who were daily smokers. 
			Researchers put a cigarette, lighter and ashtray in front of the 
			volunteers and told them they could smoke or receive 20 cents for 
			every five minutes they resisted.
 Most volunteers held out for only 20 minutes, and this delay was the 
			same whether their partner had been previously using a vape pen or a 
			cigarette, the study found.
 
 One limitation of the study is that its small size and lab setting 
			make it difficult to know how seeing vape pens would influence 
			smoking urges among smokers in real life situations, the authors 
			note in Nicotine and Tobacco Research.
 
 Still, the findings suggest being around vapers may make it harder 
			for smokers to quit, said Dr. Brian Primack, a researcher at the 
			University of Pittsburgh who wasn’t involved in the study.
 
 “It may lead to more urges to smoke or more relapses,” Primack said 
			by email.
 
 SOURCE: http://bit.ly/2k7nWUz Nicotine and Tobacco Research, online 
			January 12, 2017.
 
			[© 2017 Thomson Reuters. All rights 
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