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The
airline, which uses its Helsinki hub to bring Asian travelers to
European destinations, said it will trial Alipay on its flights
between Shanghai and Helsinki.
"As the number of travelers grows between Asia and Northern
Europe, the need for a familiar and convenient payment platform
has never been greater," Finnair Chief Digital Officer Katri
Harra-Salonen said in a statement.
Alipay, an affiliate of Alibaba Group Holding, China's biggest
e-commerce company, has formed a number of foreign partnerships
in its push to capture the growing market of Chinese consumers
traveling abroad.
The service has more than 450 million active users in China.
Though other airlines, such as Delta, accept Alipay on their
booking websites, Finnair says it will be the first to allow
passengers to use the payment app during flights.
State-controlled Finnair has struggled in recent years with
tough competition from discount carriers, but cost savings and a
focus on Asia helped the company swing into profit in 2015.
(Reporting by Tuomas Forsell; Editing by Jussi Rosendahl and
David Goodman)
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