Lamar's "Humble" video, in which the rapper is
seen lying on piles of cash, recreating Leonardo da Vinci's
famous painting "The Last Supper" and with his hair on fire,
will contend for video of the year, the top prize at the
fan-voted, youth-orientated awards show.
Also nominated in the category is The Weeknd's "Reminder," Bruno
Mars' "24K Magic," Alessia Cara's "Scars To Your Beautiful" and
DJ Khaled's "Wild Thoughts" featuring Rihanna and Bryson Tiller.
Perry's big budget video for "Chained to the Rhythm," which saw
her in a retro-futuristic theme park called Oblivia, landed four
nods including best pop and visual effects and she also landed a
nomination for best collaboration as a featured artist on Calvin
Harris' summer track "Feels."
However, the pop singer was snubbed in the video and artist of
the year categories, while The Weeknd made the shortlist for
both.
The MTV Video Music Awards, which will air live from Inglewood,
California on Aug. 27, has a reputation for irreverence, shock
tactics and unpredictable moments.
Perry is nominated in the best collaboration category alongside
her pop rival Taylor Swift, nominated for her duet with former
One Direction member Zayn Malik in the video for "I Don't Wanna
Live Forever."
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Swift was part of one of MTV's most infamous VMA moments when in
2009, she was interrupted on stage during her acceptance speech by
rapper Kanye West, who snatched the microphone out of her hand and
declared that Beyonce should have won the category.
MTV moved away from gender-specific categories at its Movie Awards
earlier this year and continued to do so for the Video Music Awards,
swapping the former best female video and best male video categories
for one category - artist of the year.
Lamar, The Weeknd and Bruno Mars will contend with Ariana Grande,
Lorde and Ed Sheeran for the coveted award.
Notably absent this year are music's power couple Beyonce and Jay-Z,
who did not release any new music in the eligibility period of June
25, 2016 to June 23, 2017.
Jay-Z's latest album "4:44," which gained praise for sharp social
commentary including in the music video for "The Story of O.J.,"
missed the deadline with its June 30 release.
(Reporting by Piya Sinha-Roy; Editing by Michael Perry)
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