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 With 291 galleries from 35 countries presenting 4,000
artists' works, the world's most prestigious art fair is as much
a place to hobnob as it is to buy and sell an estimated 2.5
billion to 3 billion euros ($2.8-3.4 billion) of art.
This year's fair — hard on the heels of a $110.5 million sale of
a Jean-Michel Basquiat painting at a Sotheby's auction in New
York — got off to a fast clip, dispelling a somber market mood
last year.
At the Levy Gorvy booth, a collector snatched up a small Joan
Miro on paper while the gallery's co-founder and former
Christie's chairman Brett Gorvy showed another potential buyer a
nearby work.
A large painting from the late German artist Sigmar Polke's
flamingo and heron series, which caught the eyes of four buyers,
sold for around $12 million, while a $32 million Basquiat
attracted museum curators and dealers.
"I always said I won't leave in a downturn or when the market is
riding a rocket to the top," said top dealmaker Gorvy on his
departure from Christie's in December to join forces with dealer
Dominique Levy.
"It feels like there's a nice steady rise."
With mid-market prices ranging from $50,000 to $1 million, art
deals represent "large and infrequent purchases" even among the
world's growing population of millionaires, art economist Clare
McAndrew said.
In the first market report commissioned by UBS and Art Basel,
she estimated art sales hit $56.6 billion last year, with the
rich eager to place cash at a time of low financial returns.
"I don't know whether art is already an asset class," Juerg
Zeltner, head of international wealth management at Swiss bank
UBS, told journalists at the fair.
"The only thing I do know is that money is worth less. Given the
central bank interventions, it does look to me that a lot of
private investors are looking to also invest money in art."
But that poses pitfalls for buyers whose ranks have swelled from
several dozen serious collectors to millions of active buyers in
recent years.
Mark Andersen, a UBS asset allocation expert, said art's
one-of-a-kind nature makes it nearly impossible to treat as a
traditional investment, lacking the predictability and
standardised metrics that forecasting requires.
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"The phenomenon of people not being well advised and thinking
they're going to get into the art market and buy a hot artist to
make money historically doesn't end very well," Citi private bank's
art advisory and finance head Suzanne Gyorgy said.
ART FOR ART'S SAKE
In the Art Basel Unlimited section for video and museum-scale works,
U.S. artist Rob Pruitt filled a room with images matching art world
figures with their celebrity look-alikes.
Art adviser Lisa Schiff, who arranged the purchase of the work on
behalf of one of her clients on the fair's opening morning, said she
was seeing a changed mindset from buyers at this year's fair.
"The habit of the last 15 years of buying voraciously is finito,"
Schiff said. "People are getting exhausted by this complete
addiction to auction estimates and auction prices... Value is when
you build something and you believe in it."
But art mavens remain wary of speculative buying at a time when the
world's wealthy, waylaid by political and economic uncertainty, are
eager to place cash.
Speculation had transformed the industry from one driven by art to
one fueled by finance, Galerie Gmurzynska's Mathias Rastorfer said.
"If you're selling for a lot of money, without critical acclaim,
without peer recognition and without curatorial accompaniment,
you're still successful because you're selling well," Rastorfer
said, adding that the phenomenon was slowly beginning to correct.
For Glimcher, who spends 14 days a month on airplanes jetting
between gallery spaces spread from Hong Kong and Seoul to London and
Palo Alto, a busy schedule is testament to the limited scope for
scaling up an art business.
"It's not possible to truly corporatise this business, which is
built on relationships and interpersonal interactions," he said.
"That's why we have these art fairs."
($1 = 0.8957 euros)
(Reporting by Brenna Hughes Neghaiwi; Editing by Toby Davis)
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