NFL
star Tom Brady 'dreams' of playing football game in China
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[June 19, 2017]
BEIJING (Reuters) - Five-time
Super Bowl winner Tom Brady hopes to one day play an American
football game in China, he said on Sunday, on a visit aimed at
promoting the sport in a huge potential market.
Like other U.S. sports leagues, the National Football League is
trying to build a fan base among China's 1.4 billion people, where
the number of viewers watching games on digital platforms is growing
rapidly.
NFL Commissioner Roger Goodell said earlier this year the league was
aiming to hold a regular season game in China within the next couple
of years.
"My dream is to play a game here in China some day," said Brady
during his first trip to the country.
"It's just a great event and hopefully a lot of the Chinese people
would enjoy it," said the New England Patriots quarterback.
China was scheduled to host a preseason NFL game in 2007 to kick off
the one-year countdown to the 2008 Summer Olympics in Beijing, but
the game between the New England Patriots and Seattle Seahawks was
postponed and ultimately canceled.
The sport lags behind soccer and basketball in China, but the NFL is
pushing tie-ups with more than a dozen platforms on regular
television and online to help reach viewers.
This year’s Super Bowl championship - won by Brady's Patriots - was
streamed live for the first time in China.
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New England Patriots NFL quarterback Tom Brady takes part in a
promotional training event in Beijing, China June 18, 2017.
REUTERS/Thomas Peter
While in Beijing, Brady visited the Great Wall outside the Chinese
capital, and joined a martial arts training session. He is scheduled
to visit Shanghai and Tokyo this week.
(Reporting by Joseph Campbell Writing by Dominique Patton Editing by
Darren Schuettler and Mark Potter) [© 2017 Thomson Reuters. All
rights reserved.]
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