Nissan’s premium brand
Infiniti courts NBA’s Stephen Curry
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[June 28, 2017]
By Norihiko Shirouzu
BEIJING (Reuters) - Japanese automaker
Nissan Motor Co Ltd's premium brand Infiniti will announce a marketing
agreement with U.S. basketball star Stephen Curry on Wednesday,
according to a company statement seen by Reuters.
In his first campaign for the company, the point guard for NBA champions
the Golden State Warriors would feature in advertisements for the
redesigned Infiniti Q50 flagship sports sedan, due for a launch around
the world from August, the statement said.
The campaign including television would be rolled out in the United
States, China and other markets to coincide with the launch. Nissan is
expected to publicly announce the campaign later on Wednesday.
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"The U.S. is our biggest market and China is our biggest growth market,
so partnering with Mr. Curry ... is a great way to reach consumers
around the world in an authentic way,” said Roland Krueger, head of
Infiniti, in a statement.
Curry has won two NBA Championships with the Golden State Warriors. He
is a two-time NBA Most Valuable Player, four-time NBA All-Star and the
NBA leading scorer in 2016. Curry was also named the Associated Press
Male Athlete of the Year in 2016.
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![](../images/062817pics/busine27.jpg)
Golden State Warriors NBA basketball player Stephen Curry is filmed
for an Infiniti car advertisement in Blackhawk, California, U.S.
June 26, 2017. REUTERS/Kate Munsch
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For the Chinese market, where Infiniti lags far behind Germany’s three main
premium brands BMW, Audi <VOWG_p.DE> and Mercedes-Benz, as well as its
home-market rival Lexus, the Japanese premium brand is expected to launch a
long-wheel-base version of the new sedan.
Infiniti last year sold more than 76,000 Q50 cars globally. It sold about 44,000
in the United States and 19,000 in China.
(Reporting by Norihiko Shirouzu in Beijing; Editing by Stephen Coates)
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