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"Dior Sauvage" drew inspiration from the scenic landscapes of
Los Angeles and the show took place outdoors against the
backdrop of the Santa Monica mountains at sunset.
"Hollywood, it's about celebrity, red carpet, but I think there
is also another side of Los Angeles," creative director Maria
Grazia Chiuri told Reuters before the show.
"The natural element, open space ... in some ways, Dior says
that California is a new paradise," she said.
Models walked between tents, wearing pleated skirts with horses
painted or birds embroidered, wide-legged printed trousers,
capes with fringe details and belted furs, accompanied by
studded bolero hats and laced boots.
The collection was a modern-day spin on styles of the old West,
with a color palette of dusky reds and oranges that accented
earth tones and textured plaid.
Layering was a key element to the collection that elevated the
fashion often seen at festivals such as Southern California's
Coachella.
"I want to have a dialogue with the new generation of Dior
women, that they can choose the piece, they can mix in different
ways," Chiuri said.
Popular with celebrities, the Dior show drew Rihanna, Charlize
Theron, Demi Moore, Nick Jonas and Brie Larson.
"It's always a pleasure and a luxury to wear Dior," Rihanna told
Reuters. "For one, it's expensive (laughs), for two, it's always
well-made and it's always something that allows you to express
your femininity in the highest level."
South African actress Theron said the rustic, rural setting of
the show was "somewhat magical. It reminded me of home."
Christian Dior Couture, recently acquired by the world's largest
luxury group, LVMH, has 198 stores in more than 60 countries.
Sales for the brand have doubled over the past five years.
Dior is the latest luxury label to head to Los Angeles,
following Yves Saint Laurent, Burberry and Tom Ford, which
showcased collections in the past two years.
"It's good business, it's good inspiration," Sidney Toledano,
president and chief executive officer of Christian Dior Couture,
said of Los Angeles.
"You have a lot of people from Europe, from France, from Italy
and people coming from Asia, so it's becoming a cultural hub ...
there is a fantastic energy," he added.
(Reporting by Piya Sinha-Roy, editing by Larry King)
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