Now, we have an answer. As of Sunday morning, "Covenant,"
from 20th Century Fox and Scott Free Productions, looks to be
the winner with a three-day estimate of $36 million (27.6
million pounds) from 3,761 locations. That's just above Disney's
"Guardians" sequel which is raking in an additional $35.3
million from 4,347 spots. The super sequel is seeing only a 46%
drop from last weekend, and its total domestic earnings now
exceed $300 million.
While "Alien" may have won, the film's price tag in the $100
million range and marketing costs detract from the victory. The
sixth installment in the Alien franchise (not counting the two
Alien vs. Predator films) was directed by Ridley Scott and stars
Michael Fassbender, Katherine Waterston, Billy Crudup, and Danny
McBride. It holds a 73% on Rotten Tomatoes, which is in line
with 2012's "Prometheus."
Although it came in already having made $42 million overseas and
$36 million was enough to land in the top slot, "Alien" grossed
less during its first weekend in the U.S. than "Prometheus" did
in 2012 ($51 million). Its final domestic earnings also came in
below earlier projections, which pegged the horror flick at
least $40 million.
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Fox's president of domestic distribution Chris Aronson chalked
the lower totals compared with "Prometheus" to the "normal
course of business." He added that "Alien: Covenant" gives fans
of the franchise since the 1979 original the chance to share
with the younger generation (60% of the opening weekend audience
was in the 18-34 demo). "Teenagers likely haven't seen 'Alien,'"
he said, "This movie creates a generational bond."
While the "Alien" franchise is still able to generate decent
interest, the same cannot be said for Fox's other release this
weekend, "Diary of a Wimpy Kid: The Long Haul."
The fourth live-action movie based on Jeff Kinney's middle
school-centric book series opened to $7.2 million from 3,157
locations. David Bowers, who directed movies two and three,
returned to the helm nearly five years after the last iteration,
and anointed a new titular wimp in Jason Drucker.
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The only other major release of the weekend was "Everything,
Everything," from Warner Bros. and MGM. The sick-lit adaptation will
earn $12 million by the end of the weekend from 2,801 locations.
That's enough to land in the top three. "Hunger Games" standout
Amandla Stenberg stars as a girl with an autoimmune disease that
keeps her locked up indoors. Nick Robinson plays her love interest
named Olly. "Everything, Everything" earned the highest CinemaScore
of the new released (an A- overall). 82% of its audience was female,
and 74% were under 25 years old.
"Along with our partners, MGM, we're thrilled that we hit our key
demo," commented Jeff Goldstein, domestic distribution chief at
Warner Bros.
Amy Schumer's "Snatched," also from Fox, will see an additional $7.6
million in earnings from 3,511 theaters, putting it in the fourth
slot, ahead of "Wimpy Kid." Also in its second weekend, "King
Arthur: Legend of the Sword" continues to flop miserably with a
weekend total of less than $7 million.
With Memorial Day weekend on the horizon, the overall domestic
summer box office is ten percentage points lower than it was at this
time last year. That means all eyes are fixed on a duo of splashy
summer releases -- Disney's "Pirates of the Caribbean: Dead Men Tell
No Tales" and Paramount's "Baywatch" -- to hopefully make up some
ground.
"The dominance at this point by Disney and Marvel's early summer
entry "Guardians of the Galaxy Vol. 2" is impressive having earned
more than all the other films combined," said Paul Degarabedian,
senior media analyst at ComScore, who noted that "Captain America:
Civil War" accounted for more than half of the summer take at this
point last year. "However, a slow start does not portend a slow
overall summer as many have predicted," he added, "though if the ebb
and flow of this season's fortunes thus far is any indication we may
have to buckle up for a pretty bumpy ride."
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