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Combs, 48, who has gone by the names Puffy,
Diddy and Puff Daddy, made headlines over the weekend by
announcing on Instagram that he would answer only to the name
Brother Love.
On Monday, he backtracked.
"I was only joking," Combs said in a new Instagram video. "I
didn’t change my name. It was just part of one of my alter egos.
One of my alter egos is Love."
"You can address me by any of my older names. But if you still
wanna call me Love, you can call me Love, baby. But I was only
playin’," he added.
Comb's initial announcement caused a social media frenzy. It
also prompted wrestling fans to note that the name Brother Love
was already taken by former World Wrestling Entertainment star
Bruce Prichard.
"Thank you everyone for helping @diddy see the light! Just so
you know Puffy ... I love you," Prichard tweeted after the
reversal by Combs.
Combs founded the Bad Boy Entertainment record label in 1993
that helped launch the careers of rappers like Notorius B.I.G.
He has a successful Sean John fashion line and is ranked by
Forbes magazine as the richest artist in hip hop.
(Reporting by Jill Serjeant; Editing by Tom Brown)
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