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				But one entrepreneur uses virtual reality software to reconcile 
				the two, allowing people to honor Confucian traditions of filial 
				obligation in the territory where it can cost up to $130,000 to 
				store the ashes of loved ones.
 Anthony Yau's firm, iVeneration.com, offers users the ability to 
				create virtual headstones anywhere in an augmented reality 
				landscape of Hong Kong, including such unlikely places as a 
				downtown park.
 
 Apart from the cost savings, Yau expects his business model to 
				appeal to more eco-conscious young residents.
 
 "The dead are taking so much more space than those who are still 
				alive, as those buried use that piece of land for many years," 
				said Yau, as he manipulated his mobile telephone to correctly 
				position a candle in front of a virtual headstone.
 
 "For those who are still alive, they won’t stay on the same 
				piece of land forever."
 
 Yau, who hopes to launch the website to the public in the first 
				quarter of 2018, has already attracted 300 users.
 
 Filial piety, or respect for parents and older people, is a 
				paramount virtue in the Confucian tradition.
 
 "We need to educate the next generation on filial piety, no 
				matter how you show it, as long as it comes from the heart," Yau 
				added. "We think the next generation might use these services 
				for their parents."
 
 Alex Lee, a 46-year-old employee of a technology company, uses 
				iVeneration to pay his respects to his departed grandfather.
 
 "Everyone is aware the lack of land is a problem in Hong Kong 
				and the government has been encouraging green burial," said Lee, 
				as he leafed through an album of family photographs.
 
 "For me, you don’t have to go to a thing to remember those 
				passed away, it’s all in your heart."
 
 (Reporting by Pak Yiu; Writing by Christian Schmollinger; 
				Editing by Clarence Fernandez)
 
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