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It's a decidedly gloomy result for the tentpole,
which had been forecast by the studio just prior to the weekend
to open in the $110 million range. Instead, "Justice League" is
launching with only the eighth largest opening of 2017. It's not
even in the top 50 domestic openings of all time, ranking 53rd
behind "Fast and Furious 6."
"For every macro budget superhero movie the stakes are
incredibly high and with that comes an enormous pressure to
exceed all expectations and for DC, this has never been more
true," said Paul Dergarabedian, senior media analyst with
comScore. "In the wake of the much-needed home run that was
'Wonder Woman,' the momentum was with the brand and great
expectations placed on the very broad shoulders of 'Justice
League' to keep that train moving."
Dergarabedian noted that the movie will gross $285 million
worldwide this weekend and that initial reception among
audiences is positive. The overall CinemaScore was B+ with males
comprising 58% of the audience while females gave the movie an
A-, as did moviegoers under 25.
"With the rightfully heightened expectations for a movie of this
magnitude comes a greater scrutiny of both the quality of the
movie as determined by critics and of course the profitability
of the film, but the ultimate arbiter are moviegoers who seem to
have found the concept and the event nature of the film enough
to get them out to the movie theater even if the overall North
American opening weekend number may be less than many expected,"
Dergarabedian said.
Jeff Goldstein, Warner Bros. domestic distribution president,
said there were several positive signs such as a 28% hike in
business from Friday to Saturday and the start of Thanksgiving
vacations this week.
"The movie is on a path different from what we were hoping but
we're optimistic going into the Thanksgiving holiday," he added.
"There will be 35% of schoolchildren out of school on Monday and
Tuesday and 75% out on Wednesday."
"Justice League" had been on track for an opening weekend of
$110 million since late October. Stakes are particularly high
for Warner Bros., which hasn't revealed the cost of "Justice
League" -- estimated to be as much as $300 million. The movie is
the fifth installment of its DC Extended Universe, aimed at
duplicating the success of Disney-Marvel's interconnected
franchises. And it's by far the lowest launch, trailing "Batman
v Superman: Dawn of Justice" ($166 million); "Suicide Squad"
($133 million); "Man of Steel" ($116 million); and "Wonder
Woman" ($103 million).
The six films that have cracked the $100 million opening mark
this year are Disney's "Beauty and the Beast" at $174.8 million,
Disney-Marvel's "Guardians of the Galaxy Vol. 2" at $146.5
million, Warner-New Line's "It" at $123.4 million,
Disney-Marvel's "Thor: Ragnarok" at $122.7 million,
Sony-Marvel's "Spider-Man: Homecoming" at $117 million, and
Warner-DC's "Wonder Woman" at $103.3 million. Universal's "Fate
of the Furious" took in $98.8 million in April for the
seventh-best launch of 2017.
Gal Gadot stars as Wonder Woman along with Ben Affleck as
Batman, Henry Cavill as Superman, Jason Momoa as Aquaman, Ezra
Miller as the Flash, and Ray Fisher as Cyborg. Amy Adams, Amber
Heard, Jeremy Irons, J.K. Simmons, and Willem Dafoe also appear.
Zack Snyder began shooting "Justice League" in April of 2016,
from a script by Chris Terrio. Joss Whedon -- director of
Disney-Marvel's two "Avengers" movies -- assumed directing
duties following the tragic suicide of Snyder's daughter in
March.
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Reviewers have not been impressed with "Justice League," which
carries a 40% rating on Rotten Tomatoes. Its opening comes two weeks
after Disney-Marvel's "Thor: Ragnarok" debuted above forecasts with
a $122.7 million opening weekend in what was the fourth-biggest
launch of the year.
Lionsgate's family drama "Wonder" provided positive news for the
weekend, opening far above expectations with $27 million at 3,096
sites -- three times the level prior to the weekend. "Wonder,"
starring Jacob Tremblay as a fifth grader with a facial deformity,
received an A+ CinemaScore with an audience that was 68% female and
66% over 25. Julia Roberts and Owen Wilson star as the parents.
Production companies include Mandeville Films, Walden Media,
Participant Media and TIK Films. Critics have embraced "Wonder" with
an 84% rating on Rotten Tomatoes.
Producer Todd Lieberman told Variety that "Wonder" outperformed
estimates due to the strong underlying popularity of R.J. Palacio's
2012 novel and impressive participation by school groups. "The book
has sold over 8 million copies and so many kids are reading it," he
added.
Producer Todd Lieberman credited Lionsgate with making an astute
counterprogramming scheduling move and added, " The timing was great
because people really want a feel-good movie."
"Thor: Ragnarok" followed in third with $21.8 million at 4,080
venues for a 17-day domestic total of $247.4 million. Paramount's
second weekend of "Daddy's Home 2" finished fourth with $14.8
million at 3,575 sites, followed by Fox's second weekend of "Murder
on the Orient Express" with $13.8 million at 3,354 locations.
Sony's opening of its faith-based animated drama "The Star" came in
above expectations in sixth place with $10 million at 2,837 sites.
The film -- which tells the Nativity story through the eyes of
talking animals -- is co-financed by Walden Media and received an A
CinemaScore.
STXfilms' third weekend of "A Bad Moms Christmas" followed in
seventh with $6.9 million at 2,948 locations to push its 19-day
domestic total to more than $50 million. The original "Bad Moms"
grossed $113 million last year.
A24's third weekend of Saoirse Ronan's comedy-drama "Lady Bird"
moved up from 10th to eighth place with $2.5 million at 253 sites as
the distributor added 201 locations. A24 plans to further expand the
coming-of-age movie, which marks Greta Gerwig's feature directorial
debut, over the Thanksgiving holiday.
Fox Searchlight's second weekend of "Three Billboards Outside
Ebbing, Missouri" cracked the top 10 with $1.1 million at 53 venues
following its stellar limited launch last weekend.
Overall business topped $200 million for the weekend -- a robust
27.8% gain over the same weekend a year ago. The year-to-date
deficit dropped from 5% to 4.3% in one week with the current 2017
total at 9.39 billion, according to comScore.
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