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On Tuesday, the decade-old member of the city's Silicon
Roundabout tech scene posted 38 percent revenue growth for 2016
and a strengthened executive roster that includes a former chief
financial officer for car-sharing pioneer ZipCar.
"In a society where our lives are becoming ever more connected
online, the physical moments when we meet are becoming all the
more precious," Richard Moross, Moo's founder and chief
executive, said in an interview.
"Paper remains a very powerful marketing medium. It allows you
to tell a story to people you meet."
Fuelling its growth were sales to more than 20,000 small and
medium-sized businesses employing at least 10 people. That
category grew 55 percent for it during 2016.
Moo business cards allow customers to design highly personalized
cards using their own photos on heavy paper stock printed with
saturated inks. They are priced between $20 to $35 for a box of
50.
Moo Print Ltd reported revenue for 2016 of 75.1 million pounds
($99.5 million), according to a regulatory filing with UK
Companies House.
Adjusted core profit last year rose to 4 million pounds from a
loss of 1.0 million pounds in 2015. At a pre-tax level, losses
were cut by more than half to 1.7 million pounds from 4.0
million pounds previously, the filing said.
Eighty-five percent of revenue for the company came from outside
Britain, with two-thirds of sales in North America, Moross said.
France, Germany and Australia are other sizeable markets. Moo
has 500 employees at two UK locations and four in the United
States.
During 2017, the company has bolstered its executive team by
naming veteran City of London director Darren Shapland as
chairman and Nick Ruotolo, the former European head of digital
consumer printing leader VistaPrint, now a unit of Dutch company
Cimpress, as chief operating officer.
This week, Moo named Ed Goldfinger, an experienced Boston tech
executive as its new chief financial officer. He was previously
CFO at security firm Veracode, Zipcar until it was acquired by
Avis, and dot-com era web development firm Sapient.
(Reporting by Eric Auchard; Editing by Keith Weir)
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