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Walt Disney, which owns the rights to the Star
Wars franchise, used a similar tactic two years ago when the
third trailer for "Star Wars: The Force Awakens" was shown on
ESPN'S Monday Night Football.
The "Force Awakens" reunited the cast of the 1977 first film in
the "Star Wars" series, Harrison Ford, Carrie Fisher and Mark
Hamill, and introduced a new generation of characters. The film
made more than $2 billion at the global box office.
The cast for "Last Jedi" includes "Force Awakens" members Daisy
Ridley, John Boyega and Adam Driver. The new film is scheduled
for release on Dec. 15, according to the trailer.
(Reporting by Reuters Television; Editing by Darren Schuettler
and Christian Schmollinger)
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