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Gucci, part of Paris-based luxury conglomerate
Kering, has seen its sales rise over the past two years under
creative director Alessandro Michele.
Marco Bizzarri, Gucci's chief executive, said the brand would
drop fur starting from its spring and summer 2018 collection,
adding that the decision had been taken alongside Michele.
"In selecting a new creative director I wanted to find someone
who shared a belief in the importance of the same values,"
Bizzarri said.
Gucci, which has produced fur-lined loafers and luxurious mink
fur coats in the past, is the latest label or major retailer to
stop using fur.
In June, Yoox Net-A-Porter, a multi-brand online luxury
retailer, adopted a fur-free policy on accessories and clothing
sold on the site.
Anti-fur protesters have been known to demonstrate outside
catwalk shows at fashion weeks around the world to call for an
end to practices many see as cruel to animals, and luxury goods
buyers have become more sensitive to environmental issues, too.
Many top end labels are tightening their policies on how leather
is sourced from tanneries and how they obtain furs, after a
series of scandals over how animals are treated in breeding
farms.
Animal rights campaigners welcomed the move from Gucci, saying
it could have a knock-on effect.
"Gucci's decision will radically change the future of fashion,"
Simone Pavesi, manager of animal-free fashion at Italian
campaign group LAV. "As fashion becomes more and more ethical,
supply chains that revolve around animals will be a thing of the
past."
(Reporting by Sarah White; editing by Jason Neely)
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