If no deal is reached, 16.6 million subscribers
of Charter's Spectrum service will lose Viacom's networks, which
include Comedy Central, MTV and Nickelodeon.
Viacom and Charter are working to "reach a mutually beneficial
deal," said the source, who did not want to be identified.
Viacom stands to lose $760 million, or about 16 percent, of its
annual affiliate revenue if an agreement is not reached,
according to an analyst at Gabelli & Co, Viacom's second-largest
voting shareholder.
Both sides are under pressure from cord-cutting, or dropping of
pay television, as audiences flock to cheaper streaming services
that have emerged in the past decade.
An agreement between the two companies would be "mutually
beneficial," wrote Evercore ISI in an note Sunday.
(Reporting By Jessica Toonkel; Editing by Bill Rigby and Amrutha
Gayathri)
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