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The two companies have already produced at
least three shows for Snapchat in an effort to reach more
viewers as mobile audiences continue to grow, including a daily
news show called "Stay Tuned" and an entertainment show from E!
network called "The Rundown."
Financial details were not disclosed. NBCUniversal, part of
Comcast Corp, made a $500 million investment in Snap as part of
the company's initial public offering in March.
Lauren Anderson, previously senior vice president of primetime
programming at NBC who oversaw the hit shows "The Office" and
"Parks and Recreation," will be chief content officer of the new
studio, the companies said.
The new studio's first deal is with Donut Studios, founded by
brothers Mark and Jay Duplass, who have produced and acted in
shows like HBO's "Togetherness" and "Room 104."
Snap and NBCUniversal did not immediately respond to requests
for further comment.
The companies said NBC Sports will continue a partnership with
Snapchat and Buzzfeed to create videos on Discover during the
2018 Winter Olympics in South Korea. The partnership's previous
Snapchat videos during the 2016 Summer Olympics in Rio de
Janeiro garnered more than 2 billion views.
In August, Snap said the "Stay Tuned" news show drew more than
29 million unique total viewers since its launch in July, and
that more than 40 percent of viewers watched the show at least
three days a week, showing potential for publishers to reach
younger audiences on Snapchat.
(Reporting by Sheila Dang; Editing by Leslie Adler)
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