The CBI's monthly retail sales balance slid to -36 from
September's two-year high of +42, marking its lowest level since
March 2009.
The reading was far below even the lowest forecast in a Reuters
poll of economists, most of whom expected a reasonably modest
slowdown in growth.
While the CBI survey is volatile month-to-month, the three-month
average balance for reported retail sales sank to -1 from +18 in
September.
"It's clear retailers are beginning to really feel the pinch
from higher inflation," said Rain Newton-Smith, the CBI's chief
economist.
"While retail sales can be volatile from month to month, the
steep drop in sales in October echoes other recent data pointing
to a marked softening in consumer demand," she added.
The Brexit vote in June 2016 led to a big fall in the value of
sterling, which has pushed up inflation, gnawing at consumers'
disposable income this year.
(Reporting by Andy Bruce, editing by David Milliken)
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