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 Without any fresh competition in wide release,
"Hitman's Bodyguard" appears the be the holiday weekend's movie
of choice. The Lionsgate release with Ryan Reynolds and Samuel
L. Jackson at the center should earn $13.4 million from 3,370
locations over the four-day weekend. Its seemingly imminent win
would make "Hitman's Bodyguard" the only flick this summer to
retain the top spot on the domestic box office charts for three
consecutive weekends. "Dunkirk," "Wonder Woman," and "Guardians
of the Galaxy Vol. 2" each stayed first for two frames.
But while the action comedy is certainly profitable at this
point, its threepeat is less due to the movie's overwhelming
popularity, and more attributable to the lack of alternatives.
This -- the first Labor Day weekend in recent history without a
new wide release -- is tracking to have the lowest four-day
total for the holiday in nearly two decades. The 28 movies
currently in release are tracking to bring in about $95.5
million, according to ComScore. Not since 1998 has the Labor Day
domestic box office dropped below a $100 million four-day total.
The last time there were no wide releases over Labor Day weekend
was in 1992.
Of the weekend's medium-sized launches, Sony's re-release of
"Close Encounters of the Third Kind" is faring best. The 40th
anniversary theatrical event is set to take in $2.3 million for
the four-day holiday weekend from 901 locations. Meanwhile,
TWC's long-delayed release "Tulip Fever" is not finding its
audience. The historical drama starring Alicia Vikander is
expected to earn $1.4 million from 765 locations.
A unique collaboration between Marvel Television and ABC Studios
brought "Marvel's Inhumans" to 393 Imax screens in North
America, where it is expected to earn $1.5 million. And
Pantellion's "Do It Like an Hombre" is looking at about $1.4
million for the four days at 382 locations.
Otherwise, "Annabelle: Creation" should remain in the two slot
for Warner Bros. The horror sequel has an estimated three-day
tally of $7.3 million from 3,358 locations, and is tracking for
$9.3 million with the extended holiday.
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While "Tulip Fever" might fail to crack the weekend's top 20, TWC
has the third and fourth highest-grossing movies of the weekend.
"Wind River" is expecting an $8 million four-day total from 2,602
spots. The animated adventure "Leap!" should follow close behind
with $6.6 million from 2,705 locations. "Logan Lucky" should round
out the top five with a reported $4.4 million three-day and
estimated $5.6 million for the entire holiday.
The summer box office, which ends after this coming Monday, is still
on track to end with less than $4 billion in North America for the
first time since 2006. Major flops including "King Arthur" and
"Valerian," as well as several big-budget sequels that
underperformed should serve as a wake up call to studios that are
used to splashy features with familiar faces equaling ticket sales.
While this Labor Day weekend is especially low for overall grosses,
the frame has not historically been an especially huge source of
revenue -- August and September are traditionally thought of as a
dumping ground for the industry between summer blockbusters and
awards season contenders. Last year, for example, "Don't Breathe"
led the pack during its second weekend with just under $20 million.
The year prior, "War Room" landed in first with $13.4 million.
Still, the month of August has been especially slow for the
industry, especially with nothing to match last year's
record-breaking "Suicide Squad." So the film business looks ahead to
next weekend when "It" is expected to enter the scene with a bold
statement, and potentially reignite what is a marketplace in a dire
state.
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