New Apple Watch that
makes calls turns comic book fantasy into reality
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[September 13, 2017]
By Stephen Nellis
CUPERTINO, Calif. (Reuters) - More than two
years after releasing the Apple Watch, Apple Inc has finally been able
to replicate 1940s comic strip technology, an advance that analysts say
will spur sales.
The Series 3 of the Apple Watch, released on Tuesday along with the
much-anticipated iPhone X, features wireless LTE connectivity. That
means customers will be able to make phone calls or send text messages
from the watch without needing to have an iPhone nearby, as they do with
earlier models.
The ability to make calls with a wristwatch has captured the imagination
of tech enthusiasts at least since it was prominently featured in "Dick
Tracy," the comic about a private detective who, starting in 1946, used
calls from his wrist to help bust bad guys.
"This has been our vision from the beginning," Chief Operating Officer
Jeff Williams said at the launch event.
"Now you can go for a run with just your watch and still be connected.
It's really nice to know you can be reached if needed."
To be sure, Samsung Electronics Co Ltd has sold smart watches with
mobile data connectivity since 2014, but the first devices were bulky
and suffered from poor battery life because the data connection consumed
extra power. They also require a separate phone number.
![](http://archives.lincolndailynews.com/2017/Sep/13/images/ads/current/graue_sda_2016.png)
Apple claims its new Series 3, on the other hand, will have up to 18
hours of battery life and is just a fraction of a millimeter thicker
that its previous Series 2. And it will have the same phone number as a
customer's iPhone, which will still be required for the initial set up
of the watch.
Apple said that all four major U.S. carriers will offer service for the
watch, and AT&T Inc and T-Mobile US Inc both said it would cost an extra
$10 a month.
Analysts generally believe the new connectivity could ignite sales,
though there is little consensus as to how much.
At $399, the new Watch is only slightly more expensive than the previous
model, the $329 Series 2, which introduced standalone GPS capability.
That $70 extra buys much more useful capabilities - including the
ability to stream music from Apple Music.
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![](../images/091317pics/busine45.jpg)
Jeff Williams, Apple COO, speaks as product images are shown behind
him during a launch event in Cupertino, California, U.S. September
12, 2017. REUTERS/Stephen Lam
![](http://archives.lincolndailynews.com/2017/Sep/13/images/ads/current/Symphony_lda_2017.png)
"The third time is the charm for the watch," said Bob O'Donnell of Techanalysis
Research.
What may hold some consumers back is the monthly recurring charge, which would
far exceed the extra cost of the Series 3 over older watches over time, said
Brian Blau, an Apple analyst with Gartner. "Yes, you do have to pay for that
extra data plan, but it sounds like the carriers are at least going to make it
relatively easy to do," Blau said.
Apple does not say how many Apple Watches it sells. Bernstein analyst Toni
Sacconaghi believes Apple will sell 12 million watches in its fiscal 2017 and 14
million to 15 million in fiscal 2018. Gene Munster with Loup Ventures predicted
a much bigger bump, to 26 million units in 2018.
Either way, Apple is putting new pressure on smartwatch rivals such as Fitbit
Inc and Garmin Ltd, which would be hard-pressed from a technical and business
standpoint to match Apple's wireless features.
But the new Apple Watch still requires an iPhone, which Fitbit believes leaves
it ample market room to sell wearable devices that work with all phones, not
just iPhones. "With Android comprising approximately 80 percent of the global
smartphone market, broad compatibility remains a core differentiator for Fitbit,"
the company said in a statement to Reuters.
Garmin did not immediately respond to a request for comment outside normal
business hours.
The Watch will remain a blip in Apple's sales, which were $215 billion last
year. But it may be taking its place as part of a family of products that Apple
loyalists cannot do without - all by making a schoolboy fantasy from the 1940s
into reality for the masses.
(Reporting by Stephen Nellis; Editing by Jonathan Weber, Lisa Shumaker and
Muralikumar Anantharaman)
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