The fact that customers now all carry a smartphone and the
availability of a BMW App which allows customers to unlock their
vehicle, has made old fashioned keys less relevant.
"Honestly, how many people really need it," Robertson said in an
interview at the Frankfurt car show, explaining that customers
no longer had to put the key in the ignition to make the car
start.
"They never take it out of their pocket, so why do I need to
carry it around?," Robertson said, adding that the company was
looking at getting rid of keys altogether.
"We are looking at whether it is feasible, and whether we can do
it. Whether we do it right now or at some point in the future,
remains to be seen," Robertson said.
(Reporting by Edward Taylor; Editing by Greg Mahlich)
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