Flood, fix and flip: Houston housing investors see
profit in Harvey's wake
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[September 22, 2017]
By Nick Brown
HOUSTON (Reuters) - Addressing a real
estate conference in flood-ravaged Houston this month, longtime investor
Ray Sasser detailed his strategy: buy up to 50 flooded homes at deep
discounts, then fix and flip them for a hefty profit.
Sasser first followed that game plan after Tropical Storm Allison
flooded the city in 2001. He bought homes for 30 to 40 percent of their
pre-storm value, spent another 15 percent on repairs, and sold many a
year later - at full value.
The quick recovery surprised him, he said.
“This can’t be true,” he recalled thinking at the time.
The bet that home prices in hard-hit Houston neighborhoods will fully
recover after Hurricane Harvey could be riskier, Sasser and local
economists said. But a rush of investors eager to snap up flooded homes
reflects broader confidence in the resilience of Houston’s unique
metropolitan economy.
While the region’s unchecked development has come under fire for
exacerbating flooding, it also reflects its core strength: A rare
combination of rich job opportunities and low cost of living, driving
explosive population growth in America’s energy capital.
The surging demand has sustained home prices through four major floods
since 2001 and a historic oil price crash starting in 2014. Though
Harvey caused far more damage than previous storms, investors such as
Sasser see plenty of opportunity in the region’s estimated 268,000
flooded homes.
Tara Waggoner, the Houston market manager for brokerage and online
listings firm Redfin, said the firm’s local agents were getting about
four times the number of calls they usually get from investors. They
ranged from individuals looking to buy one flooded house to groups of
ten or more pooling their money for a home-buying spree, she said.
“You have people with millions of dollars to work with,” she said in an
interview days after the storm. “They want to go in, pay cash, get the
discount and fix it up to sell.”
Sasser, a 35-year veteran Houston home buyer, spoke to about 100
investors who packed into a meeting of the Realty Investment Club of
Houston - or RICH, for short. He said he had formed his own construction
company to streamline the repair work.
His stories riveted less experienced investors such as Brandyn
Cottingham, who sees the flood as an opportunity to ramp up his real
estate holdings.
“In this business you look for distressed property, and we’ve got tons
of that right now,” Cottingham said.
RICH President Belinda Lopez said she’s gotten calls from sellers eager
to make deals.
“They say: ‘This is my third flood - I’m done,’” Lopez said.
A MILLION NEW RESIDENTS
In addition to Harvey and Allison, Houston has taken on rising water
from 2008’s Hurricane Ike and the so-called Memorial Day and Tax Day
floods of 2015 and 2016.
None of the disasters slowed the region’s growth, as development has
crawled like ivy across the subtropical plains of southeast Texas,
enabled by lax local regulation.
Harris County, which includes Houston and many suburbs, has added more
than 1 million residents since 2000 and remains the second
fastest-growing county in the United States despite a recent oil
industry downturn, according to U.S. Census Bureau data.
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Houses are seen
partially submerged in flood waters caused by Tropical Storm Harvey
in Northwest Houston, Texas, U.S. on August 30, 2017. REUTERS/Adrees
Latif/File Photo
Though housing prices have risen steadily with the influx of demand, the
region's median home price of $230,000 remains well below that of many
major U.S. cities.
The oil downturn did not crash the local economy or the housing market -
as another oil bust did in the 1980s - because Houston has diversified
and other sectors continued to add jobs, said economist and University
of Houston professor Bill Gilmer.
That’s good news for housing investors. Houston homes are expected to
stay in high demand even in low-lying areas, and home prices and rents
are expected to rise with the sudden plunge of supply and jolt in demand
from displaced residents and outside contractors..
There is money to be made, Gilmer said, in places that have flooded
multiple times, or where residents are older and “may just want to move
on.”
Many other homeowners, however, may have little motivation to sell out
cheap, said James Gaines, chief economist at the Texas A&M University
Real Estate Center.
Job losses from Harvey will likely be moderate, and out-of-work
residents should find new jobs fairly quickly, putting them in a better
position to withstand repair costs, Gaines said.
“Houston’s not a bad place to live - other than the occasional
hurricane,” Gaines said. “It’s had four floods in the last nine years,
and very few people have packed up and left.”
‘SUBTLE PSYCHOLOGY’
For investors who are seeking sellers, a big challenge will be talking
to flood victims about buying their battered homes.
At the RICH investors gathering, Linda Muscarello - who calls herself
the Queen of Foreclosure - spoke of the “subtle psychology” of
negotiating with struggling homeowners.
Waving a bedazzled scepter at her audience, Muscarello advised investors
to listen and nod when talking to owners of distressed properties, who
can often have unrealistic notions of their ability to afford continued
mortgage payments. Many homeowners hit by Harvey did not have flood
insurance and may not have the money to rebuild.
Muscarello advised investors to talk to homeowners as if there is a
chance they can avoid selling – even if the investor’s interest is
buying them out. When discussing finances with homeowners unable to
afford payments, Muscarello advised asking, “How short are you?”
“It’s very important you say it that way,” she explained. “It’s as if
you’re still considering helping them to keep their house.”
While approaching a distressed homeowner can feel predatory if poorly
handled, selling can help homeowners in some situations, especially if
the home’s damage is coupled with job loss or damage to a business.
“The economic damage was mostly to small business – nail salons,
barbershops,” Gaines said.
For those business owners, recovery could take two to three years, he
said.
The big question for homeowners is whether they expect to have steady,
long-term income that will let them ride out repairs that may or may not
be covered by insurance.
If not, Gilmer said, “you might just want to give the keys to someone
else.”
(Additional reporting by Brian Thevenot; Editing by Brian Thevenot)
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