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Taobao Collection will be offered in Indonesia, the Philippines
and Thailand in the next few weeks through Lazada's platform, it
said in a statement on Monday. Lazada began selling Taobao
products in Singapore and Malaysia earlier this year.
In June, Alibaba invested an additional $1 billion in Lazada to
boost its stake to 83 percent.
"This is a true testament to the way the Lazada and Alibaba
teams have come together to build the business in a fast and
efficient way combining consumer insights, technology know-how
and local expertise," said Aimone Ripa di Meana, Lazada's chief
marketplace officer.
The products are curated to appeal to local tastes in the
different countries and will be offered in the respective local
languages on the Lazada sites, the company said.
Lazada, launched in 2012, is headquartered in Singapore and also
operates in Malaysia, Indonesia, the Philippines, Thailand and
Vietnam.
Southeast Asia is becoming a new battleground for e-commerce
companies that are hoping to grab a piece of the market of 600
million people where only a fraction of total retail sales are
currently conducted online.
Amazon.com Inc launched its Prime Now quick delivery service in
Singapore in July, while JD.com Inc and top Thai retailer
Central Group are forming a $500 million joint venture in
e-commerce and financial technology.
(Reporting by Aradhana Aravindan; Editing by Shri Navaratnam)
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